Smart objectives of bp

Brilliant destinations of bp Assignment Three Brilliant Objectives of BP BP Objectives are set up as per SMART (Specific, Measurable, Achievable, Realistic, and Timed).That implies it ought to be specific about what we will accomplish and ought to evaluate about the targets. There are a few kinds of destinations that all should be possible in the SMART configuration. Procedure destinations Effect destinations Result destinations Individual destinations BPs multi year plan destinations are, Increment gainfulness by 20% Increment creation Monetary profit by serving to the expanding request Assemble brand esteem that was influenced by the oil slicks Multi year improvement plan for BP Marketable strategy is an announcement about companys future objectives and plans to accomplish those objectives. This can be remotely center or inside core interest. BPs Strategies in progress can state as, Upstream development Downstream turnaround Elective Energy: centered trained Corporate disentanglement In the upstream will concentrate on cost and capital productivity to convey beneficial development. In the downstream will drive further efficiencies and an emphasis on quality and combination. They will keep up their trained way to deal with elective vitality and will keep on opening corporate productivity through a culture of ceaseless improvement. Multi year improvement plan for BP # Objective Procedure Activities Execution Indicators Timeframe 1 Increment benefit by 20% Innovative work Recruit most qualified scientists Creative methods of getting things done One year 2 Increment creation Procurement of north ocean territory. Arrangements with governments and concurring for a joint benefit sharing. Coming into a concurrence with important governments Two years 3 Monetary benefit by serving to the expanding request Deals and Marketing ways to deal with increment piece of the pie Enrolling experienced deals and promoting individuals and target preparing Gaining new market openings, increment the piece of the pie One year 4 Assemble brand esteem that was influenced by the oil slicks Correspondence and advancement methodology Utilizing new media chances of online life to fabricate brand name once more, put resources into CSR exercises in Go Green. Lessen the dark imprint 3 years Assessing and executing the arrangement In corporate system, Johnson, Scholes and Whittington present a model in which vital choices are assessed against three key achievement measures Appropriateness (would it work?) Plausibility (would it be able to be made to work?) Worthiness (will they work it?) (Source-: http://en.wikipedia.org/wiki/Strategic_management) # Goals Course of events 1 year multi year multi year multi year 1 Increment benefit by 20% X 2 Increment creation X X 3 Monetary benefit by serving to the expanding request X 4 Construct brand esteem that was influenced by the oil slicks X X X End At the point when it is notice about the key administration and the authority vital arranging is a significant piece of it. Vital arranging can separate in to three phases as vital Analysis, Strategic Options and Evaluation and Implementation. The British oil Corporation is an entrenched association in oil industry and here it is referenced about the system and upper hands of the BP and the specialized instruments which would they be able to can use to examination circumstances. The doormen five powers examination distinguishes the serious condition BP investigation their market for Quality creation. There are such huge numbers of contenders like Solar, sharp in the market and BP set up with large scale manufacturing. By doing the SWOT examination its helping organization to recognize the inner and outer condition of the organization. BP is centered around clients and they have confidence in their creations. They utilized the oil in addition to sun oriented force blend and they utilized item division, improve cost effectiveness and some more systems to expand their benefits. They have made an incentive through innovation and this is an obstruction for their rivals. Organization can utilize system clock, Ansoff development framework devices to investigation their situation in the market. To create key choices first it ought to recognize the outside setting and needs and groups. At that point it ought to build up the vital choices. SOP framework is best device to recognize the systems of the organization.

20 Research Essay Topics Interesting Issues about the Profession of a Medical Assistant

20 Research Essay Topics Interesting Issues about the Profession of a Medical Assistant We are certain that you discovered our past guide on 19 realities on the calling of a clinical aide for an exploration paper exceptionally significant and supportive just as the following one managing how to appropriately inquire about an exposition on clinical aide. At this stage, your psyche is most likely loaded with intriguing thoughts for composing an examination exposition on the subject of clinical aide as a calling. In this second piece of our guide you’ll discover a plenty of subjects which will in a perfect world assistance you in picking one for your exposition. Here are 20 subjects on the calling of a clinical partner for an exploration paper: The History of Medical Assistance in Medicine Profession Growth/Advancement in Medical Assistance Why Medical Assistants Are Considered a Valuable Resource and Continually in Demand Why Medicine Students Prefer to Become Medical Assistants For what reason is Communications Training Important for Medical Assistants Why Are Medical Assistants Required to Learn Database Management as a Core Component of Study Why Are Medical Assistants Required to Have Office Management Training? Expansion in Medical Assistance Why Is it Easier For Medical Assistants to Go into Stable Careers Compared to other Field in Medicine? For what reason Should Medical Assistants Learn to Market Themselves? Why Is Medicine Termed a â€Å"Stressful Career Choice†? What Similar Occupations Can Medical Assistants Occupy so as to Diversify Their Career Paths? Moral Considerations for Medical Assistants Why Is Formal Training Not Necessary for Medical Assistants? What Is the Difference Between Patient Care and Medical Assistance? What Qualities Should a Medical Assistant Posses so as to Excel in the Profession For what reason are Medical Assistants Not Licensed? What Sort of Formal Education Is Required or Preferred to Become a Medical Assistant? How is Technology Helping in Medical Assistance? Authentic Trends in Medical Assistance These points will most likely assist you with nailing that exposition better, particularly since your educator may be breathing down your neck as cutoff times close in. Regularly understudies have a wide range of data readily available however can't channel them appropriately, we are here to direct you at all times. You can look over any of the points referenced above, however what we truly need you to do is have your own special thoughts while getting roused by these themes. All things considered, our responsibility is to assist you with speculation and sort out your work better. Do keep in touch with us in the event that you have any inquiries regarding a specific theme. So you’re furnished with the exploration and have a couple of points to count on. In the following piece of the guide we’ll disclose to you how to put everything down in words to assist you with arriving in your professor’s great books. So head on over to the following part called how to do an exploration in an exposition on clinical right hand in the event that you like. As guaranteed, here is an example paper: Test Research Essay: Career Growth/Advancement in Medical Assistance It’s a verifiable truth that practically all businesses offer inclination to employing graduates who have experienced proper preparing programs in clinical help. These proper projects can be taken in post-optional professional schools, professional specialized secondary schools, junior universities and most colleges. Courses under these conventional projects train applicants in the field of clinical wording, physiology and life systems. Different abilities are likewise shown, for example, interpretation, bookkeeping, protection handling, composing and record-keeping. Research facility methods are likewise instructed to understudies, for example, pharmaceutical standards, indicative techniques, drug organization and medical aid. Office practice, morals, clinical law and patient relationship is likewise profoundly inserted in their educational program. The practicum program is an authorize program which gives understudies commonsense involvement with medical clinics, human services offices and physicians’ workplaces. In the event that you’re searching for licensed clinical help program, you should investigate two offices, to be specific the Commission on Accreditation of Allied Health Education Programs (CAAHEP) and the Accrediting Bureau of Health Education Schools (ABHES). The previous affirmed around 600 clinical help programs in the year 2010 and comparatively 400 were certify by the last mentioned. 19 projects in ophthalmic help were authorize by the Committee on Accreditation for Ophthalmic Medical Personnel. There are states which necessitate that you take up an extra course or give a show test before being permitted to rehearse, since there is no normalized permit for clinical help. Managers offer inclination to experienced specialists and candidates who have the pertinent confirmations since they have to maintain a specific standard in their cluster of clinical aides. The American Association of Medical Assistants offers grant to the certifications of a Certified Medical Assistant. Also, enrolled clinical aides get authorize by the American Medical Technologists. Different honors affiliations which prize meriting and qualified clinical collaborators remember the Joint Commission for Allied Health Personnel in Ophthalmology and American Society of Pediatric Medical Assistants. So as to succeed, a clinical aide must have the option to manage people in general in a very much prepared and polite way. It is the activity of clinical aide to cause patients to feel safe while clarifying all directions in detail identified with the doctor practice.â It is their duty to comfort the patient’s mind. So as to prevail as a clinical partner and help their organization develop, they have to have an order over visual assignments and manual adroitness. They likewise need to comprehend the significance of securing clinical data of a patient because of its touchy nature; a sharp and ready clinical associate may spare the clinical foundation a huge number of dollars in claim payouts in light of the fact that they’ll never let it end up like that. On the off chance that you are hoping to have a vocation as a clinical colleague, you’ll be happy to hear that through difficult work, you can progress to an office the board position and past. A clinical right hand can likewise effectively perform obligations of a regulatory help official or give clinical helping exercises as an instructor. On the off chance that you can assist your training in clinical science, you are qualified for other wellbeing and medication occupations like clinical innovation or nursing. References: Brassington, C., Goretti, C. (2011). Mama Notes: Medical Assistants Pocket Guide. Philadelphia: F.A. Davis. Youthful Adams, A. P., Proctor, D. B., Kinn, M. E. (2011). Kinns The clinical right hand: An applied learning approach. St. Louis, MO: Elsevier, Saunders. Bonewit-West, K., Hunt, S. An., Applegate, E. J. (n.d.). Todays Medical Assistant: Clinical Administrative Procedures. Corner, K. A., Whicker, L., Wyman, T. D. (2014). Clinical helping: Administrative and clinical techniques including life structures and physiology. New York: McGraw-Hill. Clinical Assistant Job Description. (n.d.). Recovered July 19, 2016, from snagajob.com/sets of responsibilities/clinical aide/ What Does a Medical Assistant Do? (n.d.). Recovered July 19, 2016, from rasmussen.edu/degrees/wellbeing sciences/blog/what-does-a-clinical right hand do/ Linton, C. B. (2002). Clinical shortened forms and abbreviations. Boca Raton: BarCahrts.

Did you receive COLUMBIA UNIVERSITY - SIPA Admissions Blog

Did you receive COLUMBIA UNIVERSITY - SIPA Admissions Blog We have received a number of frantic emails and calls asking if we have received a document or two that was mailed to our office.   I can completely sympathize with the concern especially if it is the last piece of material keeping your application from being reviewed by the Admissions Committee. But please be patient We are trying to process and match these documents to your application.   Unfortunately, we receive hundreds of documents each week around the application deadline period; each document must be manually processed.   Apologies for the delay.   For your convenience (and ours), you should upload your documents directly to the online application official documents are only needed if you are admitted and plan to enroll in the program.   So when you call or email us asking about your missing document, we most likely have it (if you emailed us the attachment or mailed it through a reliable carrier) but we are still sorting through the mountain of papers so thats probably why we have not uploaded or updated your application status yet. Dont worry.   We do not leave applications unread (unless you purposely did not complete it).   Happy Friday :).

America s Health Insurance Plan - 1018 Words

The Health Insurance Association of America describes Medicaid as a government insurance program for people of all ages whose income and resources are insufficient to pay for health care. America’s Health Insurance Plans (HIPAA, pg. 232). Michigan Medicaid State Plan is an agreement between the state and federal government that identifies the general health care services, reimbursement, and eligibility policies in effect under Michigan Medicaid (Marilyn, T., (2013). The state of Michigan on December 30, 2013 obtained approval from the Center for Medicare and Medicaid Services to amend its 115 demonstration waiver â€Å"Healthy Michigan† to implement the Affordable Care Act’s Medicaid expansion. The waiver and association plan amendments went†¦show more content†¦It requires copayments for beneficiaries 0-138% FPL not greater than those allowable under current law, which can be reduced by participating in specified healthy behavior activities. It also re quires beneficiaries 100-138% FPL to make income-based contributions to health savings accounts. Qualifications for Medicaid Expansion Program In order to qualify for this benefit program, you must be a resident of the state of Michigan 19 – 64 years, a U.S. national, citizen or permanent resident in need of health care/insurance assistance, whose financial situation would be characterized as low income or very low income and who are not currently eligible for Medicare, and earn up to 133% of the federal poverty level, which is about $16,000 for a single person and $33,000 for a family of four (Alssid, J.,2010) Goals: The goal of these health care programs is to ensure that essential health care services are made available to those who otherwise do not have the financial resources to purchase them. And to reduce uncompensated care, reduce number of uninsured, encourage healthy behaviors, improve access and understand the impact of contribution requirement and health accounts. Those with annual incomes between 100 percent and 133 percent of the federal poverty level are required to contribute 2 percent of their annual income for cost sharing, or premiums. Cost

United States President - 1293 Words

The President is not only the head of state and government in the United States; he is also the Commander-in-Chief of the armed forces. The President, according to the constitution, is supposed to be responsible for carrying out and enforcing the laws created by Congress. The executive branch is made up of many departments. There are fifteen executive departments that are led by a chosen member. These departments are joined with other agencies like the CIA and EPA to fulfill daily requirements. The President also appoints more than 50 independent federal commissions, like the FRB (Federal Reserve Board) or the Securities and Exchange Commission, as well as judges, ambassadors, and other federal offices. The Executive Office of the President consists of the staff directly linked to the President, along with the Office of Management and Budget and the Office of the United States Trade Representative. The Executive Branch employs more than 4 million Americans! The President doesn’t have all the power, even though the President has the power to either sign laws or to veto bills that are made by the Congress. Congress can override a veto with a two-thirds vote from both houses. The Executive Branch talks to other nations, and forms alliances. The President has the power to negotiate and sign treaties, but it has to be ratified by two-thirds of the Senate. So in the end, you can’t completely blame the president for all the world’s problems. Blame your entire government party. TheShow MoreRelatedPresident Of The United States860 Words   |  4 PagesA president of the United States must perform various roles such as, Chief Legislator, Commander in Chief, Chief Executive, Chief of State, Chief of Party, Chief Administrator, Chief Diplomat, and Chief Citizen. As the 42nd president of the United States, Bill Clinton was a great president because of his performance in presidential roles and policies put forth during his presidency. According to Compton’s Encyclopedia, Bill Clinton was born in Hope, Arkansas. He attended several universities includingRead MorePresident Of The United States1283 Words   |  6 Pagesgovernment had a president (Welch 326). George Washington, in 1789 became the first president of the United States, as well as the commander in chief, and one of the Founding father of the United States. As a democratic country, USA has a political system where power is divided in between a legislative, executive, and Judiciary. In the beginning the presidency was not very powerful office in a fledging country that had few international ties and virtually no standing Army. Today the President of the UnitesRead MoreThe President Of The United States1365 Words   |  6 PagesThe President of the United States has a very important, and no doubt, stressful job. Yet not a king, the President carries multiple job titles which include, but not limited to: chief of state, chief executive, chief legis lator, and commander in chief. Harry Truman (33rd U.S. President), displayed to the whole world his role as commander in chief, when he made the decision to drop two atomic bombs on Japan, in April of the year 1945. President Truman’s actions and reasons for the bombings showedRead MorePresident Of The United States1128 Words   |  5 PagesSome children dream to be princesses, firefighters, or, if they’re brave enough, President of the United States. Someday these kids will grow up to realize there are limitations, formal and informal, on who run for President. The formal requirements are â€Å"No person except a natural born citizen, or a citizen of the United States, at the time of the adoption of this Constitution, shall be eligible to the office of President; neither shall any person be eligible to that office who shall not have attainedRead MorePresident Of The United States Essay2044 Words   |  9 PagesExecutive Privilege gives the President of the United S tates and his staff in the executive office the right to withhold information from the judicial branch of Government; it also allows the president and his advisors the power to keep information from Congress and the public. Presidential power has always been an extremely controversial matter because it is never mentioned in the United States Constitution as a right; but the process to actually exercise the use of executive privilege and of theRead MoreThe President Of The United States1532 Words   |  7 PagesRand Paul, the son of famous libertarian Ron Paul presidential candidate, and Kentucky senator began running for the position of president of the United States of America, on April 7th 2015 under the Republican Party. He ran under the slogan Defeat the Washington machine. Unleash the American dream, and promised to be a non-establishment Republican president. Rand Pal is by far the best candidate for the presidency in all fields, but most specifically, for our economy, our f oreign affairs, and ourRead MoreThe President Of The United States893 Words   |  4 PagesThe president of the United States (POTUS) â€Å"authorized U.S. Central Command to work with partner nations to conduct targeted airstrikes of Iraq and Syria as part of the comprehensive strategy to degrade and defeat the Islamic State of Iraq and the Levant, or ISIL.†1 October 2014, the U.S. Central Command (CENTCOM) announced that â€Å"U.S. military operations against ISIL in Iraq and Syria had been named Operation Inherent Resolve (OIR). Operation Inherent Resolve (OIR), a US and international coalitionRead MorePresident Of The United States851 Words   |  4 PagesWhen people vote for the President of the United States every 4 years, some of the key qualities they look for include strong leadership, strong relations with the public and someone who is able to handle both domestic and international challenges. Ever since our founding fathers wrote the Constitution in the summer of 1787, the American people have looked to the president to lead the public in the right direction and to provide strong leadership in times of crisis and war. Of course, a president’sRead MoreThe President Of The United State1296 Words   |  6 PagesIn 1787 our founding fathers believed that that the general population was not educated enough to select the president of the United State (Bronson, K and Dove, L 2015). This was one of the concerns our founders had when the wrote the Article II, section 1 of our constitution which laid out the framework for the electoral college process that we use still to this day. An article by Bronson, and. Dove† stated that the Electoral College provided security to concerns that the governing people had inRead MorePresident Bush : President Of The United States1244 Words   |  5 PagesEvery four years on January 20th the President of the United States of America is sworn to office. This event has been a tradition since 1937. Re cently our 45th President Donald Trump swearing into office took place at the U.S Capitol on Friday January 20, 2017. All of the Presidents have given an inaugural speech to the nation, and the world. These speeches mark the beginning of a new path that America takes in the following four years. There have been short and long speeches, such as George Washington’s

McCarthyism and Its Effect on the Cold War Free Essays

The Cold War is categorized by intercontinental associations during the time of Europe’s innovations. The long lasting effects and extensive lasting supporters still hold strong for Europe. The Cold War came about by public speculations and pressures in Europe at the close of World War II and by collective control quarrels amid the Soviet Union. We will write a custom essay sample on McCarthyism and Its Effect on the Cold War or any similar topic only for you Order Now Financial parting among the Soviets and the west also amplified pressures, along with the risk of nuclear war. The Soviet Union’s main conflict was the enormous philosophical differences with the west. The Soviet’s exploited on communism and believed capitalism to be corrupt and a menace to the working class. The soviets rejected collaboration among themselves and industrialist countries ideologically. A wide-ranging amount of differences in the beliefs helped widen the gap between the West and the Soviets. The Soviets having control over Eastern Europe is also another cause of the Cold War. This alerted the United States with the growth of communism in European countries. The United States set up the Marshall Plan. Could Cold War Have Been Avoided? iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" style="position: absolute; clip: rect(1px, 1px, 1px, 1px);" src="https://phdessay.com/could-cold-war-have-been-avoided/embed/#?secret=BTgSn3Wzbm" data-secret="BTgSn3Wzbm" width="500" height="282" title="#8220;Could Cold War Have Been Avoided?#8221; #8212; Free Essays - PhDessay.com" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"/iframe The Marshall Plan was a cost-effective sustenance package funded by the United States. The relief money was spread throughout the war torn democratic countries to help rebuild their economy. However, no money went to the Soviet Union or any of their allies. Then out of nowhere someone made an accusation and brought about McCarthyism. McCarthyism is the invention of the anti-communist politics that arose around the early Cold War years. The Cold War renovated American politics in a way that exposed communism as a central part of political life. McCarthyism was believed to be an absurd reaction to the rise of the secular state and the total association was resentments produced by status concern. Senator Joseph McCarthy’s action brought forth McCarthyism and the notion of Anti-Communism. This paper will deliberate the difference among McCarthyism and Anti-Communism and how the media made it public business. Further issues debated will be that of the take on American foreign policy resolutions and the impact created by anti-communism and how it altered Americans’ lives associated with the Red Scare. The Cold War was a historical affair that offered tension and stern conflicts throughout the World. The key funders in the Cold War occurred between the United States and its supporters, disputed by Russia and the countries allied with that country. The Democrats and Republicans fought among each other to validate who opposed communism the greatest which produce anti-communism during the late 1940s and early 1950s. McCarthyism originated from the actions of U. S. Senator Joseph McCarthy and lasted around 10 years. Senator McCarthy accused many Americans of being communists or communist supporters who were unfaithful to their country due to their political beliefs. His actions combined with the communist growth and the Korean War conveyed on fears that led to a new Red Scare. McCarthy played on the uncertainties of the people to obtain a higher political standing within the United States Senate. The Democrats and Republicans fought amongst each other to prove who opposed communism the most which produce anti-communism during the late 1940s and early 1950s. McCarthyism originated from the actions of U. S. Senator Joseph McCarthy and lasted around 10 years. Senator McCarthy accused many Americans of being communists or communist sympathizers who were disloyal to their country because of their political beliefs. His actions combined with the communist expansion and Korean War brought on fears that led to a new Red Scare. McCarthy played on the fears of the people to obtain a higher political standing within the United States Senate. During the early 50’s the senator made a name for himself, but one could say was it the best name. Senator McCarthy exposed all types of people; he accused government workers, playwrights, actors and Jews along with anyone else he assumed people would believe were communist. This witch hunt made life for many who were not communist almost impossible to endure. The Government and Hollywood were hunted and ran out of town first. Many actresses, actors, and playwrights moved to Europe and Mexico to elude the accusations and possible jail sentences. Some of the most popular actresses and actors of these times Humphrey Bogat, Lauren Bacall, and Danny Kaye organized a group called the Committee for the First Amendment. This group organized to protest the pointing of the finger from government at their business. Along with the publicity of many newspaper and news cast posted throughout this news created an era of chaos and uncertainness for America. When the witch hunts finally ceased it took a great deal of time to move past these accusations. But move forward they did and life eventually regained control and moves along with much success. References National Archives and Record Administration. (n. d. ). Marshall Plan. Retrieved from http://www. archives. gov/exhibits/featured_documents/marshall_plan/ New World Encyclopedia. (n. d. ). McCarthyism. Retrieved from http://National Archievs and Record Administration. (n. d. ). Marshall Plan. Retrieved from http://www. archives. gov/exhibits/featured_documents/marshall_plan How to cite McCarthyism and Its Effect on the Cold War, Papers

The Abortion Debate in American Society free essay sample

This paper explores the arguments for and against abortion in America. This paper takes the position of an individuals right to choose in regard to the issue of Abortion. It examines the roles of religion, science, and womens rights in the arguments of the Pro-Life and Pro-Choice movements. It discusses the desire for a consensus to be reached between the two camps, and draws a conclusion for abortion to be a basic legal and moral right. From the paper: Abortion is one of the most divisive issues currently facing the American public. Unfortunately, it is also an issue in which the opposing sides seem to be continually unable to have calm and rational discussion. All too often these debates take place bracketed on the one side by the pro-lifers? insistence that all of abortion is murder, and on the other by the pro-choice fear that pregnancy reduces women to a state of slavery. We will write a custom essay sample on The Abortion Debate in American Society or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The public seems to be buying both the pro-life and pro-choice arguments, which would indicate that perhaps they have more in common than might be thought at first glance. It seems possible that while abortion may in some cases be equivalent to killing a true human being, there is still not adequate cause to deny its availability, or its national funding.

Famous Chinese Horse Proverb Sai Weng Lost His Horse

Famous Chinese Horse Proverb 'Sai Weng Lost His Horse' Chinese proverbs (è « ºÃ¨ ªÅ¾, ynyÃ… ­) are an important aspect of Chinese culture and language. But what makes Chinese proverbs all the more extraordinary is that so much is communicated in so few characters. Proverbs generally carry multiple layers of meaning despite the fact that they are commonly only comprised of four characters. These short sayings and idioms each sum up a larger, well-known cultural story or myth, the moral of which is meant to convey some greater truth or provide guidance in everyday life. There are hundreds of famous Chinese proverbs from Chinese literature, history, art, and ​famous figures and philosophers. Some of our favorites are horse proverbs.​ The Significance of the Horse in Chinese Culture The horse is an important motif in Chinese culture and, in particular, Chinese mythology. In addition to the very real contributions made to China by the horse as a means of transportation to military power, the horse holds great symbolism to the Chinese. Of the twelve cycles of the Chinese zodiac, the seventh is associated with the horse. The horse is also a famous symbol within mythological composite creatures like the longma or dragon-horse, which was associated with one of the legendary sage rulers. The Most Famous Chinese Horse Proverb One of the most famous horse proverbs is Ã¥ ¡Å¾Ã§ ¿ Ã¥ ¤ ±Ã© ¦ ¬ (SÄ i WÄ“ng ShÄ « MÇŽ) or SÄ i WÄ“ng lost his horse. The meaning of the proverb is only apparent when one is familiar with the accompanying story of SÄ i WÄ“ng, which begins with an old man who lived on the frontier: SÄ i WÄ“ng lived on the border and he raised horses for a living. One day, he lost one of his prized horses. After hearing of the misfortune, his neighbor felt sorry for him and came to comfort him. But SÄ i WÄ“ng simply asked, â€Å"How could we know it is not a good thing for me?†After a while, the lost horse returned and with another beautiful horse. The neighbor came over again and congratulated  SÄ i WÄ“ng on his good fortune. But SÄ i WÄ“ng simply asked, â€Å"How could we know it is not a bad thing for me?†One day, his son went out for a ride with the new horse. He was violently thrown from the horse and broke his leg. The neighbors once again expressed their condolences to SÄ i WÄ“ng, but SÄ i WÄ“ng simply said, â€Å"How could we know it is not a good thing for me?† One year later, the Emperor’s army arrived at the village to recruit all able-bodied men to fight in the war. Because of his injury, SÄ i WÄ“ngâ₠¬â„¢s son could not go off to war, and was spared from certain death. The Meaning of SÄ i WÄ“ng ShÄ « MÇŽ The proverb can be read to have multiple implications when it comes to the concept of luck and fortune. The end of the story seems to suggest that every misfortune comes with a silver lining, or as we might put it in English- a blessing in disguise. But within the story is also the sense that with what at first appears to be good luck can come misfortune. Given its dual meaning, this proverb is commonly said when bad luck turns to good or when good luck turns to bad.

Top Training Companies for New Truckers

Top Training Companies for New Truckers Listen up, new and inexperienced drivers! If you can’t wait to get behind the wheel of a truck and start earning a paycheck as a professional driver, then keep reading! RJ Trucker Blog has some no-nonsense advice for getting yourself road-ready and employed in no time- including some top picks for company-sponsored training! Are you worried that your lack of training or experience will make it impossible for you to get started? Don’t be! There are plenty of companies that have sponsored training programs- you can get trained and hired all at once! This includes either company-subsidized training or training hosted by the company itself, often in return for work for a specified length of time or some repayment arrangement, or both.Here’s a list of some top trucking companies that offer sponsored CDL training:U.S. Xpress, Inc.Schneider NationalKLLM Transportation ServicesBaylor TruckingCrete Carrier Corp.Werner EnterprisesJB HuntTMC TransportationPrime IncMaverick TransportationGordon Trucking, Inc.Con-way TruckloadCovenant TransportShaffer TruckingAll of the companies on this list are well known and have solid reputations, but don’t forget- you should still do your research when choosing the one that’s best for you. Company-sponsored training can be fast, easy, and free you from upfront costs, but be certain that the specific terms in the agreement are acceptable before signing on. Make sure you choose a good company that offers thorough training and reasonable work hours at an acceptable wage!

Current Public Heath Issues Essay Example | Topics and Well Written Essays - 1000 words

Current Public Heath Issues - Essay Example This disease in a healthy, productive work force of the country is a major problem for the government, as it has to spend increasing amounts of funds on their treatment and care, while earning hands have decreased. For the past four decades, there was an encouraging decline in the spread and attack of CVD (Heart Disease May Be On The Upswing 2008), which led to the hope that there was finally a check on it, and still a chance for recovery from this problem. However, this hopeful trend lasted just till 1995 (Heart Disease May Be On The Upswing 2008). ... Discussion: in this study carried out on 425 people in Minnesota, US, who had died of unnatural causes, researchers found shocking evidence that CVD is on the rise again, and this time it is affecting a lot of young population as well. This study was published in the Archives of Internal Medicine (Heart Disease Might Be On The Upswing 2008) in early February 2008, and explored the trends and the causes behind this upsurge. The age group of the cases under study ranged from 16 to 64. What was surprising was that out of the younger cases, 8.2% had high-grade heart disease, and 83 percent had clogged arteries, marking a beginning of coronary artery disease, which puts them at a risk of developing major heart problems as they age (Heart Disease May Be On The Upswing 2008). Researchers are yet trying to establish firm causes of this upswing of CVD, especially among the younger population. They are especially not sure how and to what extent do obesity and diabetes play a role in increasing the occurrence of CVD among young people. However, they have confirmed that recent trends and changes in the lifestyles of the people are the major causes of this rise. There has been an increase in the sedentary lifestyle of people, owing to the introduction and the spread of computers, which has led to a decline in their physical exercise (Heart Disease May Be On The Upswing 2008), and computer related activities like playing games and working solely on computers, such as typing jobs. Another study

Geology Questions. Sustainable development and resource management Essay

Geology Questions. Sustainable development and resource management - Essay Example Hubbert did not base his predication on feelings or emotions, he used a formula. He could prove what he was saying. It is looking like Hubbert was the only smart one that could face reality. 3. Many hydrothermal mineral deposits of copper, gold, silver, and other metals have been found in the countries bordering the Pacific Ocean. Can you offer an explanation for this remarkable concentration? If you were part of a team of exploration geologists looking for large copper deposits, where would you focus your search? Mineral deposits of copper, gold, silver, and other metals or ores are found in areas where the Earth’s crust has been pushed up or made by plate tectonics. Just like oil and coal are made by pressure in the earth. The ore is created by pressure in the crust. The Pacific Ocean has deep faults and plate tectonics pushing at the crust. For example, the earthquakes in California does not just cause destruction. It also causes ores to be created and pushed to the surface . If I was part of a team of exploration geologists looking for large copper deposits, I would look in plate eruptions on the ocean floor near magmatic arcs. 4. Given that we are now dependent on nonrenewable resources of energy and minerals, and that the world's population continues to increase, how do you think human societies will adjust in the future? Do we have a resource problem or a population problem (or both)? Human societies will have to learn to depend on renewable sources. If this is not possible, extinction would be a possibility. In order to survive humans will have to live off of renewable energy like wind, water, and other renewable sources. I do not believe humans will develop renewable resources until forced to.... Main questions of this article are: Oil production in the United States satisfies only half of the country's needs; the rest is imported. If imports were cut off, what changes would you expect to occur in your lifestyle? Investigate how geophysicist M. King Hubbert predicted in 1956 that annual U.S. oil production would peak in the early 1970s (the actual peak occurred in 1971). Also, investigate the debate over whether the same predictive technique can be applied to world oil supplies. When do you think world oil production will reach its peak—or has it done so already? Many hydrothermal mineral deposits of copper, gold, silver, and other metals have been found in the countries bordering the Pacific Ocean. Can you offer an explanation for this remarkable concentration? If you were part of a team of exploration geologists looking for large copper deposits, where would you focus your search? Given that we are now dependent on nonrenewable resources of energy and minerals, and that the world's population continues to increase, how do you think human societies will adjust in the future? Do we have a resource problem or a population problem (or both)? Some people think that sustainable development is not a useful concept, because it may be impossible to implement—or even to define—in the case of nonrenewable resources. Others think that it is an extremely important concept, if only because it makes us think about the needs of future generations in planning resource management. What do you think? Author gives all answers upon given questions.

The Marketing Strategies Implemented By The Airline Easyjet Marketing Essay

The Marketing Strategies Implemented By The Airline Easyjet Marketing Essay This report has been conducted in order to clarify the marketing strategies implemented by the airline easyJet in order to gain a competitive edge over its rivals in the market for low-cost aviation. We researched in depth the European budget airline industry and looked at the various strategies used by easyJet, along with its main rivals. The main findings from our study suggest that easyJet has been very successful in its approach to its marketing campaigns, as it has built and sustained a strong image over the course of its operations at the top of the airline industry. The company however, must continually seek out new strategies and ideas as the industry becomes increasingly more competitive. Introduction EasyJet was established in 1995 by Stelios Haji-loannou and operates as a no frills low-cost airline, aiming to under-cut its rivals, such as, BMI Baby, Ryanair, and FlyBe. They all operate on a similar business model to that of the highly successful USA southwest airlines. The competitive advantage of budget airlines is maintained by achieving low operating costs, increasing revenue and using new economy technologies such as the Internet to sell their product. The low-cost airline sector currently has an 8.65% share of the total airline market with easyJet attaining 3.76% (Belfast Telegraph, 2004). EasyJet achieved a profit of  £62.2m in 2004 and announced major expansions into Central/Eastern Europe in an effort to apply their winning formula to a wider proportion of the airline industry (EasyJet, Company Overview 2005). The project will consult easyJets marketing and competitive environment to ascertain the position they hold in the industry, thereby constructing an analysis of the various strategies easyJet implements to achieve a competitive edge over their rivals. EasyJets Marketing and Competitive Environment EasyJets marketing environment will involve a PEST analysis, highlighting major influences upon the low cost airline industry. The competitive environment analysis will signify as Sanderson and Luffman confirms, current strategies of competitors, the potential of new competition to enter the market, the behaviour of suppliers and buyers, and the availability of substitute products (2001, p.20). Introduced in the form of a SWOT analysis. Marketing Environment Political In 1990 the European deregulation of commercial aviation coincided with the expansion of the low cost airline industry. The low cost carriers in the industry were able to take advantage of the relaxed laws and expand their operations. Economic Mercer Management Consulting (2002) reported that the low cost airline market conforms to the criteria of three components (Figure 1). Firstly, it provides a simple product consisting of no seat reservation, free seating, and adequate in flight service. They are a genuine no frills airline with a simple product offered to the market. Webster (2004) noted easyJets ability to maintain a high degree of customer focus through a new, user friendly website with an improved booking process. Figure 1: Source Impact of Low Cost Airline Mercer Management Consultancy 2002 Secondly, it is apparent that the low cost airline market is characterised by: mergers and acquisitions; the expansion of existing low cost airlines and finally, market exits as a result of bankruptcy e.g. Debonair. Furthermore, the low cost carriers operate short haul, point to point traffic with short frequencies, pursue aggressive marketing campaigns and deal with secondary airports. EasyJet, however, has differentiated in this respect by dealing with major hub airports e.g. Gatwick. Finally, the industry operates a low cost ethos, which is maintained by lean sales, high productivity of resources, low maintenance costs and low wages. The price of oil which is currently 50% more expensive than a year ago is a cause of concern for the low cost airline industry. Chief Executive of easyJet Ray Webster said: The price of fuel remains high and volatile. In spite of this, operating margins for the period are expected to be broadly in line with last year. The problem of high oil prices may be a cause for concern for smaller carriers who are not able to maintain low cost bases. Social The low cost carriers position their product to leisure travellers and non business travellers (See Figure 2), however easyJet has differentiated by targeting the business and leisure segments. This behavioural segmentation creates a more dynamic edge in comparison to their competitors who solely focus on leisure travel. Thus, easyJet must ensure that its strategy is tailored to a wider market. Walton (2005) confirmed that easyJet was presented as a European low cost airline with a current reading of 26 million passengers in 14 key countries. It has 190 routes to 58 airports and 163 million people live within one hour of easyJets airports. Figure 2: Source Low Cost Airlines Gaining Momentum in Europe Schneiderbauer, D. Fainsilber, O. (2000) Technological Low cost carriers have the ability to maintain a high degree of customer focus through user-friendly websites with improved booking processes. These websites have the capability of charging bookings with greater ease and utilising an easy to use fare finder to obtain the cheapest fares. Selling tickets via the technological medium of websites and hence by having no travel agents, they avoid paying agency commissions. Competitive Environment Strengths EasyJets core strengths according to Morgan Stanley relate to their ability to provide a simple fare structure with good value for money and maintain low unit costs. Furthermore, they have developed a strong brand through serving the Swiss and UK market and through strong corporate culture, whilst developing a broad multi base network. Weaknesses EasyJets weaknesses have become apparent in the fiscal year of 2003, whereby crew costs rose by 68% to  £97 million which accounted for 13% of operating costs. Additionally, advertising costs also increased by 43% to  £28 million, accounting for 3.7% of total costs and crucially, easyJets airport charges had surged to 103% to a staggering  £149 million. Opportunities The BBC (2005) highlighted easyJets acknowledgement of the opportunities that can become apparent as a results of the fierce competition from Ryanair. The new demand from business customers has forced the need for the provision of certain facilities such as airport lounges for the frequent flyer; one way of looking at the practicalities of developing better services. Meeting the demands of lifestyle changes is crucial and with the ever growing new routes such as to Rome and Berlin, this will help retain some competitive edge. Threats Some of the main competitors are Ryanair, Bmibaby and FlyBe. Ryanair were initially founded in 1985 and then re-launched in 1990-91. Their aim was to offer fares 50% or lower than those offered by the big flag airlines, specifically as a low-fares, no-frills operation. Mintel (2003) reported that Ryanair generated  £190 million profit before tax. They had acquired other rivals such as KLM and Buzz, hence in the 2004 3rd quarter results they stood in first position for passenger growth, with the lowest fares and lowest costs in Europe. It was apparent that recently, they have continued to maintain their position at the top of the industry. Ryanair have responded aggressively to easyJets home markets. They have lowered their prices in the newest markets such as Knock, Cork and Shannon. They are building up pressure in Liverpool and Luton with further rises in operating flights and with the development of new competitors such as Jet2 and Monarch, easyJet are facing potentially turbulent times. EasyJets Marketing Strategies to Achieve Competitive Advantage An analysis of easyJets marketing strategies, namely; product differentiation, mergers and acquisitions, location, the website, advertising and marketing campaigns and the Airline TV documentary will now be performed to depict how easyJet gains a competitive advantage in the low cost airline industry. The consumer matrix (Bowman and Faulkner, 1997) details perceptions that customers have with regard to the product or service offered to them and the prices charged. Applying this to easyJet we can guestimate the general perception generated by the market. EasyJets flights offer the consumer value for money as the benefits gained from the transaction relative to price appear favourable in comparison to their competitors. Perceived price Hi Hi Perceived use value Lo Lo West Heterogeneous views, with regard to the demands for the service, indicate that, one service meets all demands may lead to mistakes in the competitive strategy. Within the airline segment there will be consumers who are price sensitive and thus demand the low-cost alternative. Hence, easyJet are following the customer matrix price strategy in order to attain sustainable competitive advantage (maintaining benefit whilst reducing price): Location One of easyJets successful marketing strategies implemented is the location element of the destinations to which it runs flights. In order to gain a competitive advantage over its competitors, easyJet flies to all the main business and leisure airports in Europe so that customers do not then have to then transfer a long distance to their final destination. Other firms in the industry such as Ryanair for example, although attempt to compete at a price level with easyJet, do not operate nearly as efficient a route map. Arguably such rivals can only offer the low-cost advantage through flying to more remote destinations. EasyJet operate to the highest level of efficiency at the airports themselves with rapid turnaround times and can thus fully utilise their fleet system, whilst running extra flights for passengers. EasyJet has greatly expanded its hub airports, to now having bases in all parts of the UK and more recently, integration into European airports. Advertising and Marketing Campaigns Through utilising to the full the marketing channels available, easyJet has been able to build and sustain a successful corporate image from the birth of the company 10 years ago. EasyJet advertisements can be seen everywhere, in cities all over Europe from giant billboards to public transport buses. The company has made sure that wherever there are potential customers for the airline, their presence is made known through advertising offers on flight costs, launch of new routes or merely to express why one should chose to fly with easyJet. In a highly competitive market, easyJets marketing team has had to sustain a strong advertising strategy and look to implement new marketing ideas so that they are not losing out to other airlines. In more recent years, they have taken much greater advantage of online advertising and with the increasing personal use of the Internet, this has considerably enhanced easyJets consumer reach. Although national media is an available marketing option, easyJet adopt a regionalised European approach to advertising (Dixon, 2005). Much of easyJets marketing campaigns have concentrated on making an impact at a local level and has proven to be a more personalised strategy, which has enabled them to adopt their methods of marketing to the regional customers they are addressing. Airline TV documentary series A marketing strategy implemented by easyJet which has contributed to their success, was the fly on the wall documentary series Airline broadcasted in January 1999. It was aired across the nation on prime time TV channels and was nominated for programme of the year in 2001 (BBC, 2005). Although the programme depicted easyJet in a bad light in certain instances, for example, refusal to allow passengers to board the planes, it acted as positive publicity for easyJet. EasyJet promoted themselves as a cheap and reliable airline, in a market where there were previously few competitors going for the low cost image. This clearly shows that according to Miles and Snows theory (1978), easyJet were acting as a prospector, as they were the first movers in the market place to try and unlock the low cost airline niche market. Website EasyJets website acts as a main distribution channel for e-ticketing with all flight information also accessible to customers online, thus reducing material costs. EasyJets website can be viewed in 15 languages in attempt to make their flights accessible to a wider audience. Sophisticated yield management systems have been implemented in order to maximise seat revenue which is seen as the largest area of competitive advantage (Jobber, 2004). The use of new economy technologies has improved flows of information, allowing easyJet to update prices immediately, thus maximising flight profitability. Porters theory in relation to easyJet clarifies that they are adopting a cost leadership strategy which is portrayed to customers via the cheap fares offered online. However, although technology provides advantages in terms of cost reductions for easyJet, its competitors have followed suit and have established websites of their own, offering consumers extremely competitive rates in comparison to easyJet. Consequently, easyJet needs to constantly adapt it strategies in order to retain a competitive advantage. Product Differentiation Porters theory details two basic types of competitive advantage: lower cost and differentiation (OShaughnessy, 1996). EasyJet achieves a competitive advantage by following the cost-leadership approach, transferring this low-cost advantage to the consumer in the form of low price. EasyJet have made notable attempts to make their product stand out from its low-cost airline competitors. McDaniel (2000) argues that a products differentiating feature acts as a competitive advantage and there will be no long-term survival unless it has one. Also, it is evident that easyJet is generally the trend setter for differentiation in its market. CNN reports that EasyJet has recently relaxed hand luggage restrictions which are 40% bigger than the current allowance (EasyJet, 2004). EasyJets no weight restriction for cabin baggage and flexible ticket scheme which can create earlier flight standbys highlights their ability to pursue consistent innovation for their customers. This may be an attractive prospect for business passengers and differs from other low-cost airlines, which maintain limits. Furthermore, they have implemented a 100% self check in with plans for self-handling to minimise disruption. EasyJet has also deviated from the typical pricing methods used by other airlines by implementing inclusive pricing instead of prices that exclude booking charges and taxes. This decision came after the Air Transport Users Council had highlighted consumers dislike of airlines trying to con them with low fares that do not exist, by offering a low fare up front, only to add a host of spurious taxes and charges later on in the booking process (Internet Travel News, 2005). On Thursday 1 August 2002, easyJet and Go completed a merger deal worth  £374 million. This represented a form of horizontal integration and indicated easyJets desire to increase its market share. By December 2002 easyJet had reached two further important milestones in its merger with Go by announcing a single Air Operator Certificate (AOC), and the launch of a unified sales channel. The integration costs incurred amounted to  £7.9 million, approximately  £3 million less than forecasted (EasyJet Financial report 2002/2003). According to Stelios, the deal contributed significantly to our objective to become Europes leading low-cost airline, by strengthening our position in important target markets(Financial Times, 2004). The Go acquisition was a major step away from easyJets own strategy of growing organically. By operating almost as a monopolist in the low fare airline market, the merger gave easyJet the option to raise prices and restrict supply in order to create supernormal profits. Additionally, the merging firms were able to exploit economies of scale to reduce cost. The purchase of Go has given easyJet a major presence at Stanstead, home of both Ryanair and KLMs buzz. Prior to the acquisition, their networks barely competed and they had rarely even flown out of the same airport. The following data was compiled a year after the deal completion which illustrates the success of the merger between EasyJet and Go: Airbuses willingness to support the costs of introducing the new aircraft type to the fleet far outweighed the costs of the complexity of running a dual fleet. The A319 provides a number of advantages for easyJet. It offers passengers more comfort, safety, travel quality, higher reliability and the opportunity for lower fares with its unbeatable operating economics. Additionally, the sizing of the A320 family allows easyJet to graduate up to the 180 seat A320 and even 220 seat A321, if they choose to do so in the future. Mathur and Kanyon (2001) proposed a matrix (see below) that identifies and classifies types of competitive positioning which creates differentiation. EasyJet, in terms of support differentiation, provide a differentiated service by offering many prime routes to major airports such as recent expansions at Gatwick airport (and other European airports) which shifts the focus to high yield traffic while abandoning economic and operative advantages of secondary aiports. In terms of merchandise differentiaton, easyJet provide variables such as self check in kiosks, ease of use for the websites and booking of tickets, unrestricted baggages restraints; such features of differentiation helps the consumers to make repeat purchasers with easyJet. Furthermore, easyJet use high quality Airbus A319s which provides customers with a range of benefits as listed above. The purpose of this report has been to assess how EasyJet has utilised successful marketing strategies through the various channels available, in order to establish and maintain a dominating position in the low-cost airline industry. One of the great business success stories of the past five years has been the launch of the easyJet airline company (Dixon, 2000). To facilitate our analysis of this objective, we not only researched EasyJet and its marketing campaigns adopted over the years, but also identified the main strategies used by the other leading competitors. EasyJet has constantly tried to identify itself to its consumer base as the best form of budget travel in Europe. The company recognised the demand for this form of travel and its marketing strategies have been primarily geared around providing more efficient, low-cost flights, whilst maintaining as a high a quality of service as possible. Through their clear, effective website, they have strived to make it increasingly easy for customers to deal with the company, whilst strategically positioning their advertising to be directed at the market served. Policies for expansion have been the driving force behind easyJets significant growth and have enabled them to eliminate key rivals from the industry. However, with the emergence of new, strong competitors in the industry and the increasing demand for low-cost travel, it is evident from the report that easyJet must remain innovative in its marketing and allocate sufficient resources to securing a long-term position as the market leader. Recommendations The low-cost airline industry is reaching maturity. Miles and Snows theory of the Four Business Strategies would suggest easyJet should move towards being an Analyzer from a Prospector. This therefore takes into account that easyJet needs to concentrate on maintaining its established market leadership. With regards to enhancing their market power both long and short-term, easyJet should look to move into newer mediums for advertising, primarily using television broadcasting. EasyJet need to further consider developing the levels of efficiency and motivation within their wide employee base and by fomenting such other dimensions of this business, will help maintain another key element which still, other rivals fail to recognise. Word Count: 3,195

Renaissance Art and Culture

Although the Renaissance saw revolutions in many intellectual activities, as well as social and political confusion, it is perhaps best known for its artistic developments. Leonardo dad Vinci and Michelangelo were inspired by the term â€Å"Renaissance man†. Renaissance influence was felt in literature, philosophy, art, music, politics, science, religion, and other aspects of intellectual study. Renaissance scholars used the humanist method in study, and searched for realism and human emotion in art. The civilizations of Greece and Rome were rediscovered, inspiring an interest in Classical learning which challenged medieval beliefs and ideas.The population was becoming wealthier which led to an increase in trade and travel and the spread of new ideas. The rise in prosperity also generated an interest in education, supported the flourishing of the arts and promoted scientific discoveries and new inventions. Perhaps the most important of these was the printing press, which allow ed the distribution of information to a much wider audience than ever before, further increasing the demand for more knowledge. INFLUENCE OF RENAISSANCE Renaissance was much more than a rebirth of classical art. It was a rejection of the middle Ages, which were Just ending.During medieval times, the arts were concerned mainly with religion, with the life of the spirit, with the hereafter. Little importance was given to life on earth except as a preparation for the next world. But as the 1 5th century began, Italians were turning their attention to the world about them. People started to think more about nonstructural, or nonreligious, matters. They began placing faith in their own qualities and their own importance. This new spirit was called humanism. Discipline, unquestioning faith, obedience to authority–these medieval benefits were o longer blindly accepted.People asked questions and wanted to find their own answers. Artists were among the first affected by the new spirit of humanism. In their work they began to focus on human life on earth. ITALIAN RENAISSANCE ART The Italian Renaissance was one of the most productive periods in the history of art, with large numbers of outstanding masters to be found in many centers and in all the major fields painting, sculpture, and architecture. In Florence, in the first half of the fifteenth century, there were great innovators in all these fields, whose work raked a beginning off new era in the history of art.The idea of artistic genius became popular; Michelangelo was called â€Å"divine† because of the greatness of his creative powers. In the Renaissance, art and science were closely connected. Both the artist and the scientist strove for the mastery of the physical world, and the art of painting profited by two fields of study that may be called scientific: anatomy, which made possible a more accurate representation of the human body, and mathematical perspective. Humanistic education, based on ethi cs and the liberal arts, was pushed s a way to create experienced citizens who could actively participate in the political process.Humanists celebrated the mind, beauty, power, and enormous potential of human beings. They believed that people were able to experience God directly and should have a personal, emotional relationship to their faith. God had made the world but humans were able to share in his glory by becoming creators themselves. INFLUENCE ON PAINTING The painting in France was known as Florentine painting. The techniques favored by the Florentine were tempera and fresco. The Tempera Painting: In tempera painting a dry surface was used. A wooden panel was grounded with several coats of plaster in glue, and the work was then copied from a drawing.The colors were tempered with egg or vegetable albumin. The Fresco Painting: The fresco technique, used for the mural paintings in Florentine churches, involved painting on wet plaster. The sketch was first copied on the plaster wall in rough outline, and the part on which the painter was going to work during a given day was then covered with fresh plaster. The painter had to redraw the part that had been covered by the new plaster and add the colors. As the plaster dried, the colors came a permanent part of it. ARTISTS DURING RENAISSANCE The beginning of the great Florentine school of painting came in the middle Ages.Leonardo dad Vinci 0 Michelangelo The climax of late 1 5th-century painting came in the work of Leonardo dad Vinci (1452-1519). Leonardo studied painting in Florence, but he spent much of his life working in Milan. The last few years of his life were spent in France in the service of King Francis l. Leonardo is the perfect example of the â€Å"Renaissance man† because he was interested in and well informed about a great many subjects: literature, science, thematic, art–almost everything about man and nature. Like many artists of the time, he was a sculptor and an architect as wel l as a painter.His paintings, particularly The Last Supper, the Mona Lisa, and The Madonna of the Rocks, have made him famous. The unique way he handled light and shadow is his most unusual characteristic. Leonardo remarkable ability to grasp and express the mysteries of man and nature made him one of the greatest of all painters. He worked on the painting OF THE LAST SUPER from about 1495 to 1497. When compared to previous paintings of the same subject, its originality becomes evident. All extras have been eliminated; the distant landscape, seen through the windows, increases rather than distracts from the main subject.There are no human figures other than Jesus and his disciples. All are placed on one side of a long table; earlier artists had placed Judas across the table from the rest. To give dynamic character to a scene pictured in standing terms, Leonardo chose the moment when Jesus announced one of the disciples would betray him. This terrible declaration sends a shock wave o f feeling through the twelve. Each is clearly differentiated from the others in the attitude and sutures with which he reacts to the Master's words, and yet all form a unity. The twelve are divided into four groups of three, each group having its own distinct character.In the center is Jesus, whose posture forms a triangle, a form on which Leonardo paintings were normally based. Jesus is serene and unmoved by the effect of his words. These are the qualities of the High Renaissance style: simplicity; austere rejection of the incidental and the merely pretty; nobility and grandeur in the figures involved in actions of depth and significance. Michelangelo One of the greatest 16th-century artists was Michelangelo Bonaparte (1475-1564). In sculpture, architecture, and painting he was so outstanding that he was called divine.He became fascinated with the problems of representing the human body, and he devoted himself completely to mastering them. In 1505 Michelangelo was called by Pope Ju lius II to Rome, where he was assigned to work on a number of projects. The most important were: The Pope's tomb, The decoration of the ceiling of the Sistine Chapel in the Vatican The new basilica of SST. Pewter's The Sistine ceiling, which took 4 years to paint under difficult conditions, is composed of hundreds of figures from the Old Testament. In all his representations of the human figure, whether in sculpture or in painting, Michelangelo strove to make them monuments.With the art of Michelangelo the High Renaissance came to its climax. His work, in fact, betrayed signs of a changing attitude in the art of the day. The twisted, tortured figures and the compressed space of his painting of The Last Judgment. Influence of Renaissance on Venice and Northern Italy Venice was the most important northern Italian city of the Renaissance. The Venetians lived a happy and luxurious life. Enjoying the benefits of an active trade tit the east, they imported silks, Jewels, slaves, and exoti c foods. Close connections with Eastern art and a naturally colorful location inspired the Venetian painters to use bright color.They were influenced by the new â€Å"scientific† developments in Florentine art. But their use of anatomy and perspective was combined with their love of color and pageantry. One of the most important north Italian painters was Andrea Antenna (1431-1506). Born in Pads, a city not far from Venice, Antenna introduced many Florentine characteristics into north Italian painting. He particularly admired the realism of Tangelo's sculptures, and like Donated, he studied ancient Roman art. He used perspective to create the effect of a stage on which his figures perform.The greatest of the 1 5th-century Venetian painters was Giovanni Beeline Antenna's friendship with Beeline had a direct influence on Venetian painting. Bellini's rich, mellow color and warm lighting bring out the human qualities of his serene Madonna and saints. He was one of the first Itali ans to use oil paint on canvas. Two of Giovanni Bellini's pupils became the most outstanding Venetian painters of the High Renaissance. They were Giorgio and Titian. Goriness's colorful and poetic pictures attracted a large following of artists known as Egregiousness painters.Titian began as a Egregiousness painter but developed far beyond this style. He achieved such mastery in the handling of bright, warm color that he was considered to be the equal of Michelangelo. In his late works figures and objects melt into a glow of light and color–a treatment of painting that seems very modern. Renaissance in the North Oil painting had become popular in Venice by the end of the 15th century. The Venetians learned a great deal from Flemish artists. The Flemish painter Jan van is often given the credit for developing an important oil technique.The Flemish and German styles of the early 1 5th century were completely different from the early Renaissance style of the Florentine. Instead of simple geometric arrangements of three-dimensional figures, as in Mosaic's paintings, the northern Europeans aimed at creating realistic pictures by rendering countless details–intricate floor patterns, drapery designs, and miniature landscapes. This complex style of the north did not develop from a humanistic classical art but from the Gothic tradition of mysticism and tortured realism. Flemish Painting Van Cock's Madonna painted in 1436, is an excellent example of Flemish realism.All the details of the room–the patterned carpet, the armor of Saint George, and the architecture–make this picture seem very real. There is no sign of the Italian sense of beauty here: the figures are not idealized. In the faces of the people can be seen the wrinkles and imperfections of real life. One of the best-known Flemish artists of the second half of the 1 5th century was Hugo van deer Goes. When the Florentine painters saw Hog's work, they were impressed by its lifelike qu ality. This Flemish influence can be seen in later Florentine nettings.Gradually the hard outlines of the Flemish style became softer because of Italian influences, and by the middle of the 16th century the ideas of the Renaissance had been absorbed into Flemish art. German Painting The German artist Albrecht Udder went to Italy, where he was impressed by the countryside and by the art he saw. While in Venice, he came to know and admire Giovanni Beeline. Beeline, in turn, admired Udder's work. Udder had been trained in the Gothic tradition of German art. He had learned to imitate nature accurately and painstakingly. He was a master in the use of sensitive line in drawings, woodcuts, engravings, and paintings.The End of the Renaissance During the second quarter of the 16th century, mannerism began to take hold in European art. This was the first truly international European style. Renaissance art had been typically Italian in style, but mannerism developed throughout Europe and combi ned many traditions. The art of northern painters such as Pitter Burgher the Elder and Udder can be considered part of this school. So can the work of Michelangelo and Tinderbox and many other 16th-century Italian artists. The work of the French painters of Fontainebleau and that of El Greece in Spain is also part of the mannerist style.Mannerism was both a reaction against and an outgrowth of the High Renaissance. It was typified by abnormally lengthened or distorted figures and the replacement of perspective with a flatter and less organized type of space. By the end of the 16th century the High Renaissance in Italy had given way to late mannerism and the early baroque. But the discoveries and ideals of the Renaissance remained as a permanent heritage to all artists who came afterward. The most important contribution of the Renaissance was its vision of man as beautiful, noble, and independent.

Un-Answered Issues With Good Topics to Write an Essay on Uncovered

Un-Answered Issues With Good Topics to Write an Essay on Uncovered What to Expect From Good Topics to Write an Essay on? You'll end up lost without having the capability to make an argument and develop it correctly. Furthermore, you shouldn't spend such a thing till you get an essay that fits all of your valuable needs! For this reason, you shouldn't avoid a bit of controversy. For instance, you can write about something that personally affects you or somebody you know. Obviously you cannot define everything. When you're writing about yourself, make certain that you include words that explain the emotions you're feeling at various sections of the story. Pick a prompt at random from above, or select a topic which you think will be hard that you detach from (because you're going to want to write about the subject, instead of the argument) set timer to 50 minutes and compose the essay. Discover which of the topics, you currently have a fairly good background on which will mak e it possible for you to have a relative edge. A whole lot of journalists become killed. Some folks may think that the very good content could be written on any topic and the paper success is dependent just on the mastery of the writer. Your professor or client reads a lot of essays and a great majority are written by men and women who like to play it safe. For example, you could discuss a day at your favourite cafe or coffee shop. The 30-Second Trick for Good Topics to Write an Essay on Because of improve within the amount of work college students need to do students require writing essay services so they can figure out how to finish their work punctually. If you've ever taken an on-line class, you understand how different it can be from a standard face-to-face course. 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